In today’s media-driven world, the internet has given consumers the power to buy anything at the click of a button. Not only does online shopping enable consumers to save time, but it also provides them with the convenience to browse through thousands of options and different products easily.
Just like several other things, buying eyeglasses online is also quite convenient. Some online eyeglasses store even provide the customers with more discounts as compared to traditional stores.
However, there are a few risks involved in the process, and some things need to be kept in mind before you begin the purchasing process. Let's get deep into the topic and have a clear perspective about it.
The Common Myths About Buying Eyeglasses Online
Due to the growing popularity of online shopping sites that sell eyeglasses, many myths have been spread to discourage consumers from buying eyeglasses online. In today’s time, glasses have made a transition from medical aid to an unavoidable fashion accessory.
Let’s have a look at some of the common myths that make people think twice before buying glasses online.
1) It Is Expensive to Order Glasses Online
This is one of the most common myths among people. However, it is not true at all. Due to the lower running costs of websites, designer eyeglasses online tend to be a lot cheaper as compared to eyeglasses on any optical store.
Talking about simple math, if it costs approximately $10 to make a pair of glasses, designer brands will charge $20 for it, and the retailer will have to mark up the price to such an extent that he can cover expenses such as store rent, electricity charges, advertising, and several other costs.
On the flip side, online stores don't have to bear all of these costs. Hence, the glasses that cost $80 or $100 in stores may cost $50 online.
2) They Have Low Quality
Honestly speaking, this myth may be true in some cases as many online glasses retailers don't use premium quality materials for making their frames. Such sites may have attractive eyeglasses frames for women, but they would be made out of low-quality materials and would break sooner or later.
However, there are a lot of authentic eyewear stores that only carry designer brands and have the exact same frames that are stocked in department stores and expensive chains at the malls.
Before buying eyeglasses online, you need to differentiate between authentic and fake online stores, and for that, you can read the reviews under the products.
If you have a low budget and you’re not particularly considerate about the brand name, you can look for glasses that:
- Have UVA/UVB protection lenses
- They are made out of lightweight and durable materials.
- Offer anti-glare, scratch-resistant, and anti-blue light coatings.
- Include polarized lenses
3) You May Not Get Accurate Prescription Glasses Online
In case you were not aware of the fact, prescription lenses can be bought online. There are several sites that make it easy for the consumers to understand their prescription and know about the measurements that their opticians never explained.
- An up-to-date prescription
- Pupillary Distance (PD) measurements
If you happen to have the above-mentioned things, you may upload them on the sites, and you'll be able to get high-quality prescription lenses online, that too at a low price.
4) Affordable Glasses Online Will Never Fit Right
Another myth that you must have heard while buying glasses online is that they won’t fit right. Well, the online ordering process has advanced to such a level that it has significantly reduced the chances of glasses not fitting right.
The leading glasses websites tend to offer sizing charts and guides that make sure you choose the frame that fits your face perfectly.
5) Buying Eyeglasses Online May Take Forever
It doesn’t matter if you’re purchasing prescription glasses online or from the store. You cannot expect 2-day express shipping.
If you purchase eyeglasses from an optician or a retail store, you will have to:
- Set an appointment
- Drive to their place
- Try different options and settle on one.
- Once the frame is chosen, the optician will order it along with the lenses.
- It will take several weeks for the glasses to get made.
- You visit the optician, try the glasses and have him make the adjustments.
A pretty long process, isn’t it?
On the flip side, if you’re buying eyeglasses online, you will have the freedom to:
- Shop whenever you want
- Never feel sales pressure and make an informed decision on your own
- Upload your prescription along with your frame choice
- Wait for approximately two weeks for your glasses to arrive at your doorstep.
There you go, simple as that.
6) You Can't Know How Your Glasses Will Look on You.
Well, this was a major problem faced by people who are buying eyeglasses online. However, just like every other problem, a solution to this one was also introduced.
Many eyewear retailers offer virtual try-on, which means that you will upload a picture of your face and overlay different options of frames while staying at home. This will help you to learn which types of glasses suit your face better, and you'll be able to narrow down your frame options without relying on someone else.
Why Buying Eyeglasses Online Is A Good Idea?
Individuals who aren’t used to purchasing stuff online might view the idea of buying eyeglasses online to be quite scary. Just like a coin, this situation also has two sides, so let's not waste more time and shed some light on the pros and cons of buying eyeglasses online.
The Pros of Buying Prescription Glasses Online
One of the most obvious reasons why most individuals prefer buying glasses online is the added convenience, as it saves you the hassle of visiting optical stores. Glasses can be viewed at any online eyeglasses store from the comfort of your own office, home, or any other place without having to put time aside.
Some of the online eyeglasses stores are even optimized for mobile phone browsing allowing the users to view the products during a commute or even when they're lying in their bed.
The salesperson at the optical store can often tend to be pushy, sometimes, they may be giving out the right information to you, but sometimes they may lack knowledge and hence misguide you trying to sell their product.
On the flip side, when it comes to buying eyeglasses online, there won't be any salesperson chasing after the sales commission. Worst comes to worst, and you may have to face an old banner or any special deal or promotion in the form of a pop-up. Hence, the frame or the glasses that you choose would be your own sole decision.
In addition to that, online eyeglasses stores often include integrated chat features that allow the customer to talk to a professional if advice is needed.
So, you can consult the salesperson if you need some information regarding the product or even if you’re just looking for some casual advice.
Linking back to the first point, since there will be no crowds or queues as you won’t have to visit the optical store, you can take as much time finding the perfect frame for you as you want.
In addition to that, since online stores are open 24/7, you can shop any time you want. Moreover, if you're confused about buying any particular product today, you can save the link and revisit it tomorrow or later.
Filters and Choices
Since websites function from warehouses and offices and don't have an official store, they are not limited in the same way as stores. Since they don't have limited space like any optical store, they can afford the luxury of having a wide variety of products to choose from.
From men’s designer eyeglasses to women’s designer eyeglasses to cheap eyeglasses frames and lenses, the online stores hold the freedom to have them all.
Quality and Price
As mentioned above, websites operate from warehouses and offices and have tight-knit teams, which makes their running costs to be far less in comparison to the stores.
Moreover, since these sites tend to work from different mark-up models, their profit margins may be oriented towards selling in high volume. This means that as they sell frames in a bulk quantity, they have the ability to lower their profits per sale and render them more accessible.
As a result, buying eyeglasses online turns out to be cheaper as compared to buying them from an optical store. If you have a low budget and are looking for the best place to buy glasses online, you can compare the prices of different stores and then make an informed decision.
When the vast number of opportunities that websites offered were realized by store owners, they shifted to the online platform. Some sites may seem anonymous at the front, but they are run by professionals who know the business well and care about their trade.
Since all of their sales rely on online reviews, they work hard to create the best shopping experience and high-quality products so that the customers are satisfied and leave a good review on the site. Moreover, the production is streamlined, and the lenses of these eyeglasses are crafted in the same labs and warehouses as stores.